A Perfect Halloween
Strategy – The Value of a Plan
She
was way ahead of me on this one, as older sisters often are with their little
brothers.
Halloween
was, and is, a great time for children.
The best part for me was the stash of candy you collected. For a period of time, your mom indulged you
having some candy from your bag that normally you would never be allowed to
eat.
My
strategy on Halloween night was to go with my buddies (when kids without
accompanying parents was safe) to the houses in the neighborhood. The neighbors, of course, saw past our
costumes but they never let on they knew us.
My
sister, three and a half years older, had a different strategy. She and her best friends would get one of the
parents to take them to the richest neighborhood and they would work those
houses pretty well. Being cute little
girls dressed up as gypsies didn’t hurt.
Who would not want to give some extra treats to a cute little gypsy
girl?
At
the end of the evening, my sister and I would dump out our stashes on the bed
to see how we did. The vivid picture in
my mind’s eye of the visible evidence of this more thoughtful strategy has
stuck with me all of these years.
But
what really has stuck with me is that my stash ran out sooner than hers. I had to endure what seemed like weeks of her
still enjoying her candy after my candy had run out. Sometimes even cute little gypsy girls will
rub it in to their younger brothers.
The
humorist, Lewis Grizzard, told the story of the little boy who was accused of getting
into his older sister’s Halloween candy.
He blamed it on their dog. When
confronted with the reality that the family had no dog, he replied “That’s my
story and I’m sticking to it”.
The
failure to have such an innovative long-term Halloween candy strategy makes for
a good story, but it does not impact us as adults. But the “that’s my story and I’m sticking to
it” story line is very much with us. And
its impact can be very damaging to our careers.
The
reason most of us do not have a long-term strategy is because we do not have a
short-term strategy either. We do things
pretty much as we have done so for a long time.
For many of us, that’s all we know.
But
the challenge for every business and profession is dealing with not only
change, but rapid change. We better have
a strategy that takes us beyond the narrowing confines of what we know and what
we have always done.
If
we do not build a solid, specific plan to deal with change, it is just a matter
of time before that formless, no-plan shape will be pressed against the solid
and unyielding angularity of the New Economy.
What
I’ve learned about life on the way to the courthouse is this: You better have a strategy and the discipline
to see it through. If you do not, the New
Reality will come knocking on your door one day. And it’s not going to be a cute little gypsy
girl.
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